Email remains one of the most powerful and reliable channels for communication, lead nurturing, and driving sales, making it a cornerstone of any effective digital strategy. However, simply sending an email isn’t enough; the key to success lies in crafting compelling copy that respects the reader’s time, provides clear value, and motivates them to take the very next step, whether that is clicking a link, reading a document, or making a purchase.
These Top 10 Email Copy Prompts are designed to help you quickly generate high-converting subject lines, structure persuasive email bodies, and revitalize stale email campaigns across various business needs using the power of AI.
Top 10 Email Copy Prompts
Subject Line A/B Test Generation
“Generate 5 short, high-urgency subject lines for an email announcing a 48-hour flash sale on [Product/Service]. Include options that use a question, a direct benefit, and a negative hook.”
Welcome Sequence – Email 1 (Trust Building)
“Write the first email in a welcome sequence for a new subscriber. The goal is to establish brand trust, thank them for joining, and direct them to our single best educational resource: [Link to Resource/Topic].”
Persuasive Cart Abandonment Email
“Draft a persuasive cart abandonment email that focuses on overcoming the objection of [Common Objection, e.g., shipping costs/setup difficulty] and includes a clear, single CTA to complete the purchase.”
3-Step Re-engagement Campaign Outline
“Outline a three-step re-engagement email campaign for users who haven’t opened an email in 90 days. The tone should be lighthearted but action-oriented, and the final email should clearly state the consequence of no action.”
Case Study Email (Social Proof)
“Summarize a customer success story ([Customer Industry], [Result Achieved]) into a compelling email. Focus on the ‘Before’ and ‘After’ state to act as social proof and include a clear link to the full case study.”
Virtual Event Invitation Email
“Write an engaging email invitation for a virtual workshop titled [Workshop Title]. The email must emphasize the three key takeaways for the reader and clearly communicate the time/date: [Date and Time].”
New Feature Announcement Email
“Draft an email announcing a new feature: [Feature Name]. Explain how this feature specifically solves user pain point [User Pain Point] and include a placeholder instruction for a simple instructional GIF.”
AIDA Framework Sales Email
“Draft a product-focused email using the AIDA (Attention, Interest, Desire, Action) framework for [Product Name]. The email should lead the reader to a paid trial signup.”
Simple Review/Feedback Request
“Create a brief, high-conversion email asking recent buyers to leave a review on [Platform Name]. Offer a small, valuable incentive: [Incentive, e.g., $10 off next purchase] in exchange for their honest feedback.”
Customer Needs Survey Email
“Write an email encouraging long-term subscribers to complete a short survey about their evolving needs in the [Industry/Niche]. Frame the request by emphasizing that their input will directly shape future product development.”
Email Copy Pro-Tips
Q: What is the ideal length for a subject line?A: Keep them short, ideally under 50 characters. The best subject lines either create **curiosity** or state a clear **benefit** directly.
Q: Should I personalize the subject line?
A: Yes, personalization (like using the customer’s first name) can increase open rates by up to 20%, but use it sparingly and ensure it feels natural.
Q: How many CTAs (Calls to Action) should an email have?
A: Ideally, one primary CTA per email. You can repeat it, but the main goal must be singular to avoid confusing the reader.
Q: What is the 80/20 rule for email content?
A: The 80/20 rule suggests 80% of your email content should be focused on providing value, education, or entertainment, while only 20% should be a direct promotion or sales pitch.
Q: Why do emails end up in the spam folder?
A: Common issues include using too many ALL CAPS words, excessive exclamation marks, and triggering spam filters with phrases like “FREE!” or “GUARANTEED.”
Q: When is the best time to send emails?
A: This varies by audience, but generally, Tuesday and Thursday mornings (9-11 AM) often show the best engagement rates. Always test this with your specific list.
Q: What is AIDA?
A: AIDA stands for **Attention, Interest, Desire, and Action**. It’s a classic copywriting structure to guide the reader toward a conversion.
Q: Should I use plain text or HTML templates?
A: Use simple HTML templates that are mobile-friendly. Avoid overly complex, image-heavy designs, as they slow down loading and can look like spam.
Final Tip:
The better the question, the better the answer. Use these prompts as a starting point to unlock amazing productivity.
